Buying your first house is both exciting and stressful and we were keen to focus on the feeling of excitement that's part of finding your ideal first home.
We engaged in a discovery process to learn as much as we could on the potential users of the mortgage section of the hsbc main website. This guided us in developing personas and assumptions that helped us work out pain points and opportunities for elevating the user experience.
Once we'd completed the research phase we proceeded to detail out the restrictions of the back end technology (the feasibility) and prioritised the features that we would both need to include and should include to create a positive experience to users (desirability).
The user flows were identified and mapped onto the existing CMS and web grid and the creative UI solution followed. We proposed a creative UI solution to HSBC that was based on an 'isometric' illustrative style. This lent the process a visual appeal that at once illustrated the steps of the process of mortgage application and indicated your position in that timeline. Detail information was available at every stage and the informal and appealing design created a low stress, and fun aesthetic that was in compliance with HSBC visual standards and contemporary at the same time.
We engaged the services of specialist illustrator Rod Hunt who worked our proposal into a style for the bank, based on the pitched proposal but with a more unique feel, and extending the metaphor into a couple's search for their ideal home.