The problem statement was identified and business assumptions, user assumptions, personas and user journeys detailed out. We worked in small teams iterating the mobile first workflow and screen design to achieve the objective of creating an upmarket experience for users of the BMW mobile responsive website.
We sketched out journeys in Balsamiq and tested them against the in house team and the BMW sales team, before creating high fi wireframes and UI designs in line with the BMW guidelines. We then created an interactive prototype using photoshop and Invision. This was then user tested on a sample of users. Feedback was collated and the user flows and screen designs further improved before further testing.