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Aleks is as experienced as he is talented.
He's an asset to any team”
Global Creative Director, Saatchi & Saatchi

/ Profile

I am a UX Consultant with a proven track record of delivering exceptional user-centred design solutions. An empathetic communicator and adept at interacting with all levels of an organisation including C-suite, I have experience leading, inspiring and motivating multi-disciplinary teams and directing all phases of user experience innovation in challenging B2E, B2C and B2B environments.

My interest in user focused design principles originated while studying human factors design and ergonomics as part of my product design degree at Central St Martins in London. Human factors design was a key component of my studies and there was a legacy of 'user-first' thinking on the course as Bill Moggridge of Ideo and Stamford Design School had been an alumni and still had close links with the course through their London operation, ID Two. 

I have applied user focused design thinking throughout my career, from the early days of working with Terence Conran at CDG as a product designer to more recently where I have led UX programmes at some of the world's largest corporations in the pharmaceutical, banking, manufacturing and luxury retail sectors.


RECENT CAREER HIGHLIGHTS

UX Consultant at BASF in Ludwigshafen, Germany. Facilitating a two day UX workshop with staff and business owners in which key principles of Lean UX in Enterprise were presented and delivered via interactive workshops. 

Strategic UX Consultant at Novartis in Basel, Switzerland, helping to shape the User Experience methodology and design process within the global enterprise landscape and creating an end-to-end UX service catalogue for Enterprise IT based on a 'design thinking' approach and deployed using an SAP framework. 

Digital Creative Director at JWT/Mirum/HW responsible for creating global digital guidelines for HSBC Global Uniform Standards project and the delivery of native Windows tablet app for HSBC Relationship Managers.

Consulted Nationwide Building Society on future trends in banking.

Consulted as UX Lead for AVIS Group on design/development of AVIS and Budget Group transactional iOS/Android mobile apps.

Senior Digital Art Director at Saatchi & Saatchi responsible for augmenting offline based creative into the digital space. Defined digital strategy for the Head & Shoulders shampoo brand.

Digital Creative Director at Cheil Worldwide engaged in introducing user centred design principles and digital campaign work for the global website, Samsung.com and in particular the launch of the Galaxy smartphone range and tablet.

Head of Digital at Golley Slater & Partners leading the creative direction in the new media department of this national advertising agency for clients including Mitsubishi, Toyota, Honda and many others. 


UX PROCESS

My UX process model is divided into 5 stages with three milestones. It focuses on understanding the business drivers or 'why are we making this' question which reveals the opportunity for improvement of user experience. Once this is defined the model moves into the 'what are we making' phase. This is otherwise called the problem space, which focuses on understanding the problem being solved and defining the design brief.

The final stage is the 'how are we making it' phase or the solution space, which is all about possible solutions, testing against assumptions and refining the prototype through iteration and increasing feedback through user testing. Finally the solution milestone delivers key journeys, high quality visuals, assets and guidelines ready for the next stage of development. 


HIGHER EDUCATION

Masters Degree in Design Studies from Central St Martins School of Art (UAL). Dissertation: The Ghost in the Machine, a study of human creativity.

Bachelors Degree in Industrial Design from Central St Martins School of Art (UAL). Dissertation: Mass Observation in the 1940's.