Enabling user centred innovation
Creating frameworks for innovation through participation
All of us are designers. All that we do, almost all the time is design, for design is basic to all human activity. The planning and patterning of any act towards a desired, foreseeable end constitutes the design process. Design is the conscious effort to impose meaningful order.
I am a Senior User Experience Consultant with over 20 years commercial design experience and 8 years in consultancy. I have witnessed an overwhelming onslaught of innovation in new brands, products and services. These innovations are setting new user expectations that have spread across all markets. Banking, manufacturing, publishing, hospitality and travel are just some of the sectors that have seen radical change with exciting new business models disrupting the status quo and redefining the user experience.
User Experience Consultancy
I support leadership teams and internal stakeholders by implementing Design Thinking and Lean UX methodology and service delivery frameworks within organisations. Merging innovation methodology and enterprise delivery pipelines is a real challenge, and it requires an in-depth understanding of creative innovation, business process and an empathetic approach. My recent experience centres around service and product solution innovation in the banking, manufacturing and pharmaceutical sectors.
Design Thinking Workshops
I also facilitate Design Thinking workshops that cover all aspects of product and service innovation for internal teams. Activities include: problem statement generation, needs analysis, persona empathy mapping, ideation and rapid prototyping sessions. Attendees can vary from beginners to experienced practitioners.