UX and UI of a new transactional iOS and Android app for the brand. A 4 stage process was chosen based on user research which highlighted that many Budget customers were inexperienced app users and would need guidance in the process of choosing and specifying a rental car and contract.

iOS homepage showing app icon

‘My Trip’ screen. Stage 1 of the 4 stage booking process.

‘My Car’ screen. Stage 2 of the 4 stage booking process.

‘Extras’ screen. Stage 3 of the 4 stage booking process.

‘Pay’ screen. Stage 4 of the 4 stage booking process.

UX and UI design of the AVIS iOS and Android smartphone app. User research revealed insights that the AVIS user was more experienced using technology and wanted a more premium business class experience. They were also motivated by the rewards programme of the AVIS Preferred loyalty scheme.